The folks over at the Wall Street Journal are reporting that Apple isn’t seeing the success they would like to see with their iAd platform. The Cupertino giant who deploys iAd as an advertising platform throughout their iOS devices is trying to make changes in the hopes of attracting more developers and ad spending in the program.

Apple is is reportedly lowering the entry level cost for marketers to $400,000 bringing it down from $500,000. This is even lower from the original $1 million price tag that the iAd platform first launched with. The company is reportedly putting new caps on