As the Apple TV continues to be branded as being a “hobby” for Apple, sales of its $99 set top box have recently made it the most popular device in its category. As of right now, predictions are claiming that the device is set to sell nearly 4 million units of the nearly 12 million TV boxes in the market.

A report created by Strategy Analytics states that Apple is currently the leading set top box vendor, ahead of the dedicated TV box systems from Boxee, Iomega, Roku. Western Digital, Seagate, and Android-based Google TV licensees Logitech and Sony. “Apple is leading the nascent