Apple’s September 10 iPhone Event Now Official As Invites Sent To Press

Apple has just sent out invites for a September 10 special event focusing on iPhone. The event is set to take place at 10 AM PT on the 10th at the Apple Campus in Cupertino, according to the invite, which will probably come as no surprise to those who watch the company and the rumors surrounding its impending product launches.

Apple is said to be unveiling multiple devices on the day, including a lower-cost iPhone “5C” as it’s been dubbed in the press, as well a more expensive iPhone 5 successor, possibly called the iPhone 5S. The 5S is supposed to have an improved camera, as well as improved internals and a new gold color option, while the iPhone 5C will reportedly feature a plastic backing with internals essentially unchanged from the iPhone 5. The invite features the phrase “This should brighten everyone’s day,” along with a graphic depiction of multi-colored dots, which suggest leaks of iPhone hardware with different color casings are on the money at least.

A lot of attention will be on what Apple reveals at this event, not only because it could mark the first time Apple announces more than one new iPhone model launching at or around the same time. There’s also iOS 7, Apple’s first major visual overhaul of its mobile OS, which is due to arrive likely around the same time as the iPhone ships. That’s probably going to happen on or before Sept. 20 or thereabouts, if early reports prove accurate.

Other highlights of the show will likely include more details about iTunes Radio, which should launch to US users at least along with iOS 7. But hardware will probably be the star of the show, as the world tunes in to see what Apple plans to do to increase the global reach of its smartphone devices, extending it to markets that previously might have felt the pricing pinch with Apple’s decidedly premium approach to mobile thus far.