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  1. App Store stopped more than $1.5 billion in potentially fraudulent transactions in 20

    Apple helps keep the App Store a safe and trusted place for users to discover apps by detecting and taking action against fraudulent developers and users.
    Threats have been present since the first...
  2. Apple Search Ads introduces a new way to promote apps

    Apple Search Ads has always made it easy to promote your apps at the top of relevant search results on the App Store. Now you can reach users even before they search with an ad placement on the...
  3. Search suggestions now on the App Store

    The App Store provides a safe and trusted place for users around the world to discover and download your apps. And now with search suggestions, it provides another great discovery method. When users...
  4. Whatís new in advertising attribution technologies

    Private Click Measurement is now available in iOS 14.5 and iPadOS 14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a...
  5. Online group event in-app purchase requirement update

    Last year, to support apps that adapted services from in-person to digital due to the COVID-19 pandemic, we temporarily deferred the requirement to offer paid online group event services (one-to-few...
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    App Store submission update

    Make sure your apps make the most of iOS 14, iPadOS 14, and watchOS 7. Build your apps with the Xcode 12.5 Release Candidate, update your product pages, and submit them for review.
    iPhone and iPad...
  7. Upcoming AppTrackingTransparency requirements

    With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the userís permission to track them or to access their...
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