Apple Has the Most Loyal and Devoted Users [Chart]

[Service Team]

Apple users represent 58% of the world's loyalists and 56% of its devotees, according to a recent survey done by Forrester and relayed by FORTUNE.

According to the study 85% of worldwide computer users and 88% of U.S. users have little to no loyalty to a particular ecosystem. However, among those 12-15% that do show loyalty, Apple dominates.

Users are divided into three categories of devotion:
● The Free Radicals - little to no loyalty (single device or multiple devices all from a different ecosystem)
● The Loyalists- moderate loyalty (multiple devices with a majority of devices from a single ecosystem)
● The Devotees - strongly loyal (multiple devices all from a single ecosystem)

As you can see below. Apple users represent 58% of the world's loyalists and 56% of its devotees. In the U.S., Apple users account for 59% of loyalists and 71% of devotees. Microsoft accounts for 44% of devotees and 17% of loyalists. Google accounts for just 1% of devotees but has 25% of the loyalists.

Take a look at the chart below for more details..

[viru]

Yes, its quite true, but the most impacted markets by Apple we see as of now is China, and most part of South East Asia. It has been seen that every person able to earn a month what it cost to buy an iPhone, would go for it. Example: In China, an employee of a restaurant earning Yuan 2000 a month is also seen using iPhone 4/4s/5 that ranges from Yuan 3500-4500 in the Chinese markets.

In short the overall consumption of Apple is much more higher than USA in the Asian countries, why should it been compared to population chart....Atleast we see in USA, people don't need to pay the complete amount towards and Apple phones, the phones are available easily and cheaply via contract purchase system, which does not work good in Asia. Asian Telecos do have the contract system, but the Blackberry or iPhones you will never find in these kind off purchase systems. One must pay complete money towards and handset and the purchase system helps them get some schemes on the data services. So I guess if the survey was suppose to be done compared to Asia, surely better results could be expected....