In Short: Reliance Industries Ltd.’s new venture, Tira, uses AI tools to suggest perfumes and cosmetics for customers. It offers unique experiences like fragrance finders and skin analyzers. Tira competes in India’s growing beauty market, facing competition from Tata Group and Nykaa. International brands are also entering India’s beauty market. Reliance’s diversification strategy includes entering […]This news is sourced from India Telecom News.

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