here is a significant potential for data usage industry in India as penetration is lower at 11-12 per cent compared to other Asian countries, industry officials said. Countries like South Korea and Japan have data usage penetration levels at upto 50 per cent, said Rajan S. Mathews, Director General, Cellular Operators Association of India. “The urban areas of India are highly penetrated but rural areas are just 39 per cent penetrated,” Mathews added. Source

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